The Sonamine platform provides social network analysis and predictive analysis capabilities. Using the Sonamine API, developers can predict user behaviors and change the user experience appropriately. Here are some behaviors you can predict and the corresponding design or marketing application.
|
Prediction with Sonamine API |
Usage in design or marketing |
| Whether a free user will convert to a paying user. | Promote smallest bundle to these free users. |
|
Whether a user will "churn" or stop her subscription. |
Provide free credits or promotion to continue playing or using application. |
|
Whether a user will stop playing the game or using the application. |
Provide free credits or promotion to continue playing or using application. |
|
What virtual goods a user is most likely to buy. |
Present best offer to user in application or game. Send marketing offer to purchase virtual goods. |
|
Whether the user will successfully refer her friends to download the application. |
Provide incentive to this user to invite friends to join or install application. |
